IAA…that’s not really about Asia, but I have been to two Motor Shows in Shanghai, so I thought I simply have to take the chance to go to the IAA (“Internationale Automobil-Ausstellung” or International Motor Show Cars) right here in Frankfurt and see what’s the difference. The difference is clear right from the very beginning: In Frankfurt (nearly) all is about ecological locomotion. In Shanghai it was a mere display of car makers’ abilities: “We are here, we sell these cars.” Continue reading IAA – International Motor Show Cars →